Saturday, October 9, 2010

NBC Nightly News Show Notes--Friday, Oct. 8 2010

If you didn't see Nightly News on Friday, Oct. 8, here's what you missed:

1) You know that the cool weather is here when the Nightly News producers drag out their old stock footage of people waiting on line at the Work One job placement center to use in stories about the employment situation. Friday marked the first appearance of the season for the Work One footage (the people on line are wearing winter clothing, so it can be shown only in the cold weather months). Nightly News has been using this same Work One footage for around five years now. I think maybe it's time for some new footage of a different job placement center.

2) At the end of Savannah Guthrie's story about the economy, Brian Williams referred to her as "Samantha".

3) Andrea Mitchell did a story about professional actors who appear in political ads portraying "real people". The story included clips from "Saturday Night Live" and "Law & Order". It seems that this story was contrived solely as an excuse to plug these shows. Meanwhile, on Wednesday, Brian once again introduced Mitchell as the NBC News Chief Foreign Correspondent. She is actually the Chief Foreign Affairs Correspondent.

4) Can someone please buy Kristen Welker a calculator? During her "Education Nation" story about the tough job market for recent college graduates, Welker told us that the 14.8% unemployment rate among adults aged 20-24 was "almost 50% higher than the national average" of 9.6%. Actually, it's 54% higher. Instead of saying "almost 50% higher", she should have said "more than 50% higher". Math is a very important part of education. Nightly News should get these things right.

5) One of the recent college graduates profiled in Welker's story was a young woman named Heidi Cristensen. At one point during the story, we see a close-up of Cristensen's resume, clearly revealing her home address, telephone number and email address. That is completely inappropriate. The producers should take steps to safeguard the personal information of people that appear in Nightly News stories. How would Welker or her producers feel if their addresses and phone numbers were given out on the air?

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