Saturday, December 18, 2010
An Apology To Brian Williams
I owe Brian Williams an apology. Earlier this week, I accused Brian of announcing a Rolaids recall on Dec. 9 solely to benefit Prevacid, whose ad appeared shortly after the Rolaids story. That accusation was inappropriate and I shouldn't have made it. After careful consideration, I have come to the conclusion that Brian announced the Rolaids recall to benefit Tums, rather than Prevacid. While Tums and Prevacid are both competitors of Rolaids, Tums is a much more direct competitor. And like Prevacid, Tums is also a regular Nightly News advertiser. But the big difference is that Tums has sponsored four "Making A Difference" segments in the past two months, while Prevacid has never sponsored a MAD segment. As such, Tums is a much more valuable Nightly News sponsor than Prevacid. Clearly, Brian meant to help Tums, not Prevacid, by announcing the Rolaids recall. I sincerely regret any damage to Brian's reputation that may have resulted from my accusation.