During the 17 days of the London Olympics, NBC Nightly News with Brian Williams devoted 147 minutes to Olympic-related stories in order to shamelessly promote NBC's Olympic coverage. That's two-hours-and-twenty-seven minutes--the equivalent of more than six entire Nightly News broadcasts (a Nightly News broadcast runs 22 minutes when you factor out the commercials). That is without a doubt the most appalling, unethical, sleazy, self-promotional display ever put on by an evening news broadcast. So how much actual news did Brian Williams ignore so he could promote NBC's Olympic coverage? What news did he sweep under the NBC rug? Which important stories did he simply refuse to report so he could spend more time desperately trying to funnel viewers to the Olympics on NBC? There is a phrase for what Brian Williams did: Journalistic malpractice. People tune in to the news to find out the important stories that are happening across the country and around the world. But instead of providing viewers with that information, Brian Williams chose instead to use his broadcast as a promotional vehicle for NBC's Olympic coverage. The FCC should shut down NBC Nightly News and ban Brian Williams from the airwaves forever.
By the way, during the 2010 Vancouver Games, NBC Nightly News spent a total of 129 minutes plugging the games so the 147 minutes they spent promoting the 2012 Olympics represents a new Olympic record for NBC! A hearty congratulations to all the sleazebags at NBC News! They must be so proud of themselves!
Saturday, August 18, 2012
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