Friday, December 27, 2013

Brian Williams And The NBC Nightly News Producers Fudge The Numbers--Again

Here's something interesting for NBC Nightly News viewers: Brian Williams was off Friday, Dec. 20.  He returned to anchor Nightly News on Monday, Dec. 23, and then took off Tuesday, Wednesday, Thursday and Friday.  That seems odd.  Why would he take Friday off, return for just one day and then take the next four days off?  If not for Monday, he could have had a vacation of ten consecutive days (or more, depending on his schedule for New Year's week).  Well, remember that nothing at Nightly News happens randomly or by accident.  There was a very specific reason why Brian anchored the broadcast for only one day this past week.  And, not surprisingly, it has to do with ratings.  On those weekdays when Brian is off and someone else anchors the broadcast, the ratings are always lower than on the days when Brian anchors.  So on those days when Brian isn't anchoring (and he and his producers know the ratings will be lower), they submit Nightly News to the Nielsen ratings company intentionally misspelled as "Nitely News".  When that happens, Nielsen counts the lower-rated "Nitely News" shows in a separate category from the correctly-spelled Nightly News broadcasts, and thus they don't detract from the higher Nightly News ratings.  For example, let's say Monday's Nightly News broadcast anchored by Brian earned a 7.5 rating.  And let's say the other four broadcasts (with a substitute anchor) averaged a 6 rating.  The actual average Nightly News rating for the week would be a 6.3.  But because Brian and his producers submitted the Tuesday through Friday broadcasts misspelled as "Nitely News", they are not counted in the same category as Nightly News.  So Brian and his producers can claim that Nightly News actually had a 7.5 rating for the week--even though that number is deceptively based on just a single broadcast.  That's why Brian made sure to anchor one broadcast this past week.  Whatever rating Brian achieved on Monday will be considered the Nightly News rating for the entire Christmas week, since the other four (lower-rated) broadcasts were submitted to Nielsen with a different spelling.  And with a higher weekly rating, NBC can charge higher ad rates.  It's fudging the numbers and playing the system.  Another way to describe it: Cheating.  It's like giving a false name to the police so they won't know you have outstanding warrants under your real name.  This sleazy practice of intentionally misspelling Nightly News as "Nitely News" has been going on for years with the full blessing of Brian and former NBC News President Steve Capus.  And apparently, new NBC News president Deborah Turness has also signed off on this unethical practice.  This is the type of organization the NBC executives preside over.  Their main concern is high ratings--rather than delivering news--since that allows NBC to charge higher ad rates.  And let's face it--earning higher ad rates is what matters most to the NBC executives.  So Merry Christmas from all the highfalutin lowlifes at NBC News!

1 comment:

  1. Hi Norman,

    It has been my good fortune recently, to stumble upon your blog. I've very much enjoyed your detailed expose on the vapid, self-serving corporate shill that is Brian Williams. I have not read all the content on this site, but I'm sure it's not flattering to this charlatan and the criminal organization(s) that he works for. I look forward to reading "the rest of the story".

    Although I believe the obvious journalistic ethical violations that you have recounted here, I'm not sure you have drilled deep enough into the tragedy that has been unfolding in our country over the last several decades- and the breadth of Mr. William's crimes against our country, and his adoring public.

    The Press, or what is now known as The Mainstream Media, has been a willing ally in the subversion and takedown of our once great Republic. I know that I'm going to come off as "one of those conspiracy nuts" but I assure you that bad things have been in the offing for this world and the United States in particular for quite some time. A major player in this story, multi billionaire, international banker, David Rockefeller himself, infamously stated in his own (1978, I believe) biography:

    "We are grateful to the Washington Post, the New York Times, Time Magazine and other great publications whose directors have attended our meetings and respected their promises of discretion for almost 40 years......It would have been impossible for us to develop our plan for the world if we had been subjected to the lights of publicity during those years. But, the world is more sophisticated and prepared to march towards a world government. The supernational sovereignty of an intellectual elite and world bankers is surely preferable to the national autodetermination practiced in past."

    The Mainstream Media, and in particular, the Big Three network news organizations, play a vital role in a massive disinformation campaign that is meant to decieve and passify the general populace into accepting a radical transformation in the American Way of Life. The Hidden Agenda of Brian Williams goes far beyond this disgusting troll's personal narcissistic mission. It furthers something much more diabolical.

    I invite you to read this brilliant piece by an investigative reporter turned blogger by the name of Jon Rappoport. It might give you some insight into the psyche and physcology of the Mainstream Media's "golden boys" and their function in The Big Lie that is being perpetrated on a passive and gullible American public.


    Greg Osborne