Saturday, March 7, 2009
During Carlos Quintanilla's March 3 story about how advertisers are targeting America's Spanish-speaking population, Nightly News included 15 seconds of a Cheerios commercial and almost 30 seconds of advertising and promotional material for M & M's candy. Clearly, NBC did this to show their appreciation to General Mills and M & M/Mars for all the advertising dollars they have spent over the years. Padding their news stories with ads for their sponsors is offensive and inappropriate. Nightly News should spend more time reporting the news and less time using "news stories" to thank their sponsors.