Saturday, April 11, 2009
On the April 8 Nightly News, Brian Williams devoted a portion of that night's "Making A Difference" segment to Jay Leno. He lauded Leno for performing free comedy shows for Detroit auto workers and also for being an all-around great guy. Of course, this was really just a 60-second promo for Leno and a not-very-subtle way of reminding viewers that Leno will be moving to prime time this fall. Brian should have just said what he meant: "Watch Jay weeknights at ten, starting this fall! Only on NBC. We'll N-B-See you there!" But wait--it gets better. The Leno "Making A Difference" segment was sponsored by NBC's pals at GlaxoSmithKline. So NBC actually got paid by Glaxo to air a 60-second promo for Jay Leno. That is absolutely brilliant.