Tuesday, May 4, 2010

Johnson & Johnson & NBC

On his May 3 Daily Nightly blog, NBC's chief science and health correspondent Robert Bazell reported that, "Over the weekend McNeil Consumer Healthcare, a division of Johnson and Johnson voluntarily recalled 43 popular over-the-counter children's medications. The recall includes all products for infants or children that contain Tylenol, Motrin, Zyrtec, and Benadryl. The company initiated the recall after a Food and Drug Administration inspection of its manufacturing facility revealed some contamination and problems with correct dosage."

It's hard to believe that this important story did not make it onto the Nightly News televised broadcast. After all, it affects the health of children. The reason is obvious: The NBC powers-that-be did not want to risk offending their pals at Johnson & Johnson, who happen to be heavy NBC advertisers. Apparently, reporting it for the few hundred people who read the Daily Nightly blog is okay, but reporting it to the 8-9 million who watch Nightly News each night is definitely not okay with the NBC brass. Just another example of NBC protecting their sponsors. You can bet that if there was good news about a Johnson & Johnson product, Brian Williams would have reported it as the lead story ("On our broadcast tonight--the oil spill spreads in the Gulf, there was an attempted bombing in Times Square, Nashville is underwater, but first--Listerine is now 20% mintier!")

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